I build products that make money.
Online and offline.
Builder of diroast.com & mci-eyelashes.com — plus 10+ SaaS experiments on Vercel. SaaS founder, beauty manufacturing & retail operator based in Semarang.
Selected Work
One hub, three different playbooks
Diroast.com
AI roasting & content engine — flagship SaaS. Live and monetized. Part of bigger SaaS portfolio on Vercel.
MCI Eyelashes
Pabrik bulu mata — B2B eyelash factory. Supply untuk studio & brand. Website katalog + wholesale inquiry.
Toko Bangunan & Offline Ventures
Digitalisasi bisnis offline — from building materials to local retail. Online catalog + WA order system.
More builds on Vercel
Banyak project SaaS lain yang masih jalan di Vercel — dari micro-SaaS sampai tools internal
How I build
Same system for SaaS and offline business: Build fast, launch, iterate from real users.
Editorial, fast, no-bullshit UI. If it doesn't convert, it's not design.
Flagship diroast.com on Vercel + OpenAI. Factory site mci-eyelashes.com for B2B. Same speed.
No paid hype. Local SEO, Instagram, WhatsApp. Distribution > Product.
“Nggak semua harus jadi unicorn. Ada bisnis yang buat cashflow (pabrik & toko), ada yang buat leverage (SaaS). Semua aku bangun dengan prinsip yang sama: modal efisien, langsung jualan.”
- → Scaling diroast.com to 5k users
- → MCI Eyelashes B2B wholesale & export
- → 10+ micro-SaaS live on Vercel
Punya ide?
Let's build.
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